Positioning
Stand out, on your terms
What you will gain
Build a clear, differentiated and defendable positioning. Stand out from interchangeable candidates: express what you bring that's valuable and rare.
- Identify your unique value proposition
- Pitch articulated in 3 versions (10 s, 30 s, 2 min)
- Bullets and headlines optimised for CV and LinkedIn
- Test on real targets to validate your message
- Consistency across CV, LinkedIn, cover letter, interview