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Personal Branding
6 min
LinkedIn: 10 Actions to Boost Your Visibility
LinkedIn is no longer optional. That's where modern careers are made. 87% of recruiters use LinkedIn to find candidates. But most profiles are invisible: not optimized, not active, not memorable. This guide gives you 10 concrete actions to stand out and attract the right opportunities.
1
Optimize your photo and banner
Your photo is your first impression. It determines whether people click or not.
The perfect profile photo:
Do: • Face occupying 60-70% of the frame • Neutral or slightly blurred background • Natural light, facing forward • Authentic smile • Professional attire suited to your industry
Don't: • Cropped vacation photos • Selfies or party photos • Face too small or too close • Sunglasses • Photo from 10 years ago
The banner (often neglected):
Your banner is free advertising space. Use it.
Effective options: • Your value proposition in text • An image related to your expertise • Logos of your certifications/companies • A photo of you in action (conference, etc.)
Dimensions: 1584 x 396 pixels
Free tools: Canva offers ready-to-use LinkedIn templates.
Test: Show your profile to 3 people. Does their first impression match the image you want to project?
The perfect profile photo:
Do: • Face occupying 60-70% of the frame • Neutral or slightly blurred background • Natural light, facing forward • Authentic smile • Professional attire suited to your industry
Don't: • Cropped vacation photos • Selfies or party photos • Face too small or too close • Sunglasses • Photo from 10 years ago
The banner (often neglected):
Your banner is free advertising space. Use it.
Effective options: • Your value proposition in text • An image related to your expertise • Logos of your certifications/companies • A photo of you in action (conference, etc.)
Dimensions: 1584 x 396 pixels
Free tools: Canva offers ready-to-use LinkedIn templates.
Test: Show your profile to 3 people. Does their first impression match the image you want to project?
2
Write a catchy headline
Your headline appears everywhere: searches, comments, suggestions. It's your permanent hook.
What most people do: "Marketing Director at Company X"
What you should do: "I help B2B startups multiply their leads by 3 | Marketing Director @CompanyX"
The formula that works:
[What you do for whom] + [Your title/company]
or
[Expertise] | [Title] | [Differentiating element]
Examples by profession:
Developer: "I transform ideas into digital products | Lead Developer React/Node"
HR: "I build high-performing teams | HR Director @Startup | Ex-Google"
Sales: "I help SMBs conquer new markets | SaaS Sales Director"
Consultant: "Digital transformation expert | +50 successful missions | Partner @Firm"
Tips: • 120 characters max (what's displayed) • Include keywords searched by recruiters • Avoid empty buzzwords ("passionate", "dynamic") • Update regularly
What most people do: "Marketing Director at Company X"
What you should do: "I help B2B startups multiply their leads by 3 | Marketing Director @CompanyX"
The formula that works:
[What you do for whom] + [Your title/company]
or
[Expertise] | [Title] | [Differentiating element]
Examples by profession:
Developer: "I transform ideas into digital products | Lead Developer React/Node"
HR: "I build high-performing teams | HR Director @Startup | Ex-Google"
Sales: "I help SMBs conquer new markets | SaaS Sales Director"
Consultant: "Digital transformation expert | +50 successful missions | Partner @Firm"
Tips: • 120 characters max (what's displayed) • Include keywords searched by recruiters • Avoid empty buzzwords ("passionate", "dynamic") • Update regularly
3
Write a compelling summary (About)
The "About" section is your written pitch. Few read it all, but those who do are serious.
Recommended structure:
Hook (2-3 lines) Capture attention. Ask a question or make a strong statement.
What you do (3-4 lines) Your expertise and who you work for.
Your proof (3-4 lines) Quantified achievements, notable clients, certifications.
What you're looking for (2-3 lines) Opportunities, collaborations, topics that interest you.
Call-to-action (1-2 lines) How to contact you and why.
Example:
"70% of digital transformation projects fail. I'm one of those who make them succeed.
For 10 years, I've supported Fortune 500 companies in their transformation projects. My approach: combining strategic vision with pragmatic execution.
Some numbers: → +50 projects led → €200M cumulative budget → 95% client satisfaction
I'm always curious to discuss transformation, management innovation, or leadership topics.
Write to me: firstname.lastname@email.com"
Tip: Use emojis sparingly (→, ✓) to create white space. Avoid text walls.
Recommended structure:
Hook (2-3 lines) Capture attention. Ask a question or make a strong statement.
What you do (3-4 lines) Your expertise and who you work for.
Your proof (3-4 lines) Quantified achievements, notable clients, certifications.
What you're looking for (2-3 lines) Opportunities, collaborations, topics that interest you.
Call-to-action (1-2 lines) How to contact you and why.
Example:
"70% of digital transformation projects fail. I'm one of those who make them succeed.
For 10 years, I've supported Fortune 500 companies in their transformation projects. My approach: combining strategic vision with pragmatic execution.
Some numbers: → +50 projects led → €200M cumulative budget → 95% client satisfaction
I'm always curious to discuss transformation, management innovation, or leadership topics.
Write to me: firstname.lastname@email.com"
Tip: Use emojis sparingly (→, ✓) to create white space. Avoid text walls.
4
Enrich your Experience section
Your experiences are not a copy-pasted resume. It's an opportunity to show your impact.
For each experience, include:
A clear title No incomprehensible internal jargon.
A results-oriented description Not what you did, but what you accomplished.
Numbers Quantify everything that can be quantified.
Media Presentations, articles, visible projects.
Recommended format:
"As [role], I [main mission].
Key achievements: → [Quantified result 1] → [Quantified result 2] → [Quantified result 3]
Skills developed: [list]"
Example:
"As Head of Growth, I structured and led the startup's acquisition strategy (Seed → Series A).
Key achievements: → MRR growth from €50K to €400K in 18 months → 40% CAC reduction through channel optimization → Recruitment and management of a 5-person team
Skills: Growth Marketing, SEO/SEA, Analytics, Management"
Tip: Highlight experiences most relevant to your current goal.
For each experience, include:
A clear title No incomprehensible internal jargon.
A results-oriented description Not what you did, but what you accomplished.
Numbers Quantify everything that can be quantified.
Media Presentations, articles, visible projects.
Recommended format:
"As [role], I [main mission].
Key achievements: → [Quantified result 1] → [Quantified result 2] → [Quantified result 3]
Skills developed: [list]"
Example:
"As Head of Growth, I structured and led the startup's acquisition strategy (Seed → Series A).
Key achievements: → MRR growth from €50K to €400K in 18 months → 40% CAC reduction through channel optimization → Recruitment and management of a 5-person team
Skills: Growth Marketing, SEO/SEA, Analytics, Management"
Tip: Highlight experiences most relevant to your current goal.
5
Develop your network strategically
Quality over quantity. But a minimum volume is necessary for visibility.
Credibility thresholds: • <500 connections: profile perceived as beginner • 500-1000: decent • 1000-5000: well developed • >5000: influential in your field
Who to add as priority:
Circle 1: Direct acquaintances • Current and former colleagues • Classmates • Clients and partners
Circle 2: Extended network • People met at events • Speakers from training attended • Members of professional communities
Circle 3: Strategic targets • Recruiters in your sector • Thought leaders in your field • Decision-makers in target companies
How to add smartly:
Always with a personalized note:
"Hello [First name],
I saw your talk on [topic] and found your approach to [specific point] very relevant.
I'd love to exchange with you on [common topic].
[Your first name]"
Tip: Add 5-10 people per week in a targeted way rather than 100 at once.
Credibility thresholds: • <500 connections: profile perceived as beginner • 500-1000: decent • 1000-5000: well developed • >5000: influential in your field
Who to add as priority:
Circle 1: Direct acquaintances • Current and former colleagues • Classmates • Clients and partners
Circle 2: Extended network • People met at events • Speakers from training attended • Members of professional communities
Circle 3: Strategic targets • Recruiters in your sector • Thought leaders in your field • Decision-makers in target companies
How to add smartly:
Always with a personalized note:
"Hello [First name],
I saw your talk on [topic] and found your approach to [specific point] very relevant.
I'd love to exchange with you on [common topic].
[Your first name]"
Tip: Add 5-10 people per week in a targeted way rather than 100 at once.
6
Post content regularly
Visibility comes from activity. No content = no visibility.
Recommended frequency: • Minimum: 1 post/week • Ideal: 2-3 posts/week • Interactions: daily
Types of content that work:
Experience feedback "What I learned from [doing X]" "My biggest failure of [year] and what I learned"
Practical tips "5 tools I use to [do X]" "How I [solved problem] in [time]"
Strong opinions "Why [common practice] is a mistake" "What nobody tells you about [topic]"
Storytelling Personal stories related to work Significant career moments
Effective post format:
Hook (1-2 lines) Question or statement that stops the scroll.
Development (5-10 lines) Your point, examples, tips.
Conclusion + CTA (1-2 lines) Summary + question to engage.
Tip: Posts with a personal story perform 2x better than generic advice.
Recommended frequency: • Minimum: 1 post/week • Ideal: 2-3 posts/week • Interactions: daily
Types of content that work:
Experience feedback "What I learned from [doing X]" "My biggest failure of [year] and what I learned"
Practical tips "5 tools I use to [do X]" "How I [solved problem] in [time]"
Strong opinions "Why [common practice] is a mistake" "What nobody tells you about [topic]"
Storytelling Personal stories related to work Significant career moments
Effective post format:
Hook (1-2 lines) Question or statement that stops the scroll.
Development (5-10 lines) Your point, examples, tips.
Conclusion + CTA (1-2 lines) Summary + question to engage.
Tip: Posts with a personal story perform 2x better than generic advice.
7
Comment to exist
Commenting is easier than posting and almost as effective for visibility.
Why comment: • Your name appears on posts seen by thousands • You get noticed by influential authors • The algorithm favors you if you interact
How to comment well:
Do: • Add value (your perspective, an experience) • Ask a relevant question • Add a point the author didn't mention • Be the first to comment (more visibility)
Don't: • "Great post!" (adds nothing) • Generic copy-pasted comments • Unsolicited promotion of your services • Negative or gratuitous critical comments
Examples of good comments:
❌ "Thanks for sharing, very interesting!"
✅ "I'd add one point to your list: [your contribution]. In my experience at [company], we tested [approach] and the results were [result]. Have you tried it?"
Daily goal: 3-5 quality comments on posts in your field.
Tip: Follow 10-15 influential creators in your sector and systematically comment on their posts.
Why comment: • Your name appears on posts seen by thousands • You get noticed by influential authors • The algorithm favors you if you interact
How to comment well:
Do: • Add value (your perspective, an experience) • Ask a relevant question • Add a point the author didn't mention • Be the first to comment (more visibility)
Don't: • "Great post!" (adds nothing) • Generic copy-pasted comments • Unsolicited promotion of your services • Negative or gratuitous critical comments
Examples of good comments:
❌ "Thanks for sharing, very interesting!"
✅ "I'd add one point to your list: [your contribution]. In my experience at [company], we tested [approach] and the results were [result]. Have you tried it?"
Daily goal: 3-5 quality comments on posts in your field.
Tip: Follow 10-15 influential creators in your sector and systematically comment on their posts.
8
Use advanced features
LinkedIn offers underused features that boost visibility.
Creator Mode:
Activate it for: • "Follow" button instead of "Connect" • Access to LinkedIn Live and Newsletter • Display of your preferred hashtags • Advanced analytics
LinkedIn Newsletter:
• Your subscribers receive a notification with each edition • Excellent for building a loyal audience • Ideal if you have long-form content to share
Hashtags:
• Use 3-5 hashtags per post • Mix popular (#leadership) and niche (#techproduct) • Follow hashtags in your sector
SSI (Social Selling Index):
Score from 0 to 100 measuring your LinkedIn effectiveness. Check it: linkedin.com/sales/ssi
Components: • Establish your professional brand • Find the right people • Engage with insights • Build relationships
SSI goal: >70 = excellent
LinkedIn Premium / Sales Navigator:
Useful for: • See who viewed your profile • InMails to contact outside your network • Advanced prospect/recruiter search
Not essential, but useful if actively searching.
Creator Mode:
Activate it for: • "Follow" button instead of "Connect" • Access to LinkedIn Live and Newsletter • Display of your preferred hashtags • Advanced analytics
LinkedIn Newsletter:
• Your subscribers receive a notification with each edition • Excellent for building a loyal audience • Ideal if you have long-form content to share
Hashtags:
• Use 3-5 hashtags per post • Mix popular (#leadership) and niche (#techproduct) • Follow hashtags in your sector
SSI (Social Selling Index):
Score from 0 to 100 measuring your LinkedIn effectiveness. Check it: linkedin.com/sales/ssi
Components: • Establish your professional brand • Find the right people • Engage with insights • Build relationships
SSI goal: >70 = excellent
LinkedIn Premium / Sales Navigator:
Useful for: • See who viewed your profile • InMails to contact outside your network • Advanced prospect/recruiter search
Not essential, but useful if actively searching.
9
Measure and adjust
What gets measured gets improved. Track your key metrics.
Metrics to track:
Visibility • Profile views (goal: +10%/month) • Search appearances • Post impressions
Engagement • Likes, comments, shares • Engagement rate (interactions/impressions) • New followers
Network • New connections • Connection quality (relevance) • Connection requests received
Opportunities • Recruiter messages • Collaboration proposals • Expertise requests
Monthly tracking table:
| Metric | Month 1 | Month 2 | Month 3 | Trend | |--------|---------|---------|---------|-------| | Profile views | ? | ? | ? | ↑↓ | | Connections | ? | ? | ? | ↑↓ | | Posts published | ? | ? | ? | ↑↓ | | Average engagement | ? | ? | ? | ↑↓ | | Messages received | ? | ? | ? | ↑↓ |
Common adjustments:
• Few profile views → Optimize title + photo • Low engagement → Change post format/topic • Few connections → Be more proactive in adding • No opportunities → Clarify what you're looking for
Metrics to track:
Visibility • Profile views (goal: +10%/month) • Search appearances • Post impressions
Engagement • Likes, comments, shares • Engagement rate (interactions/impressions) • New followers
Network • New connections • Connection quality (relevance) • Connection requests received
Opportunities • Recruiter messages • Collaboration proposals • Expertise requests
Monthly tracking table:
| Metric | Month 1 | Month 2 | Month 3 | Trend | |--------|---------|---------|---------|-------| | Profile views | ? | ? | ? | ↑↓ | | Connections | ? | ? | ? | ↑↓ | | Posts published | ? | ? | ? | ↑↓ | | Average engagement | ? | ? | ? | ↑↓ | | Messages received | ? | ? | ? | ↑↓ |
Common adjustments:
• Few profile views → Optimize title + photo • Low engagement → Change post format/topic • Few connections → Be more proactive in adding • No opportunities → Clarify what you're looking for
10
Create a LinkedIn routine
Consistency beats intensity. Create a sustainable routine.
Daily routine (15-20 min):
Morning (10 min) • Check your feed • Comment on 3-5 relevant posts • Reply to messages/comments
Evening (5-10 min) • Accept/send connection requests • Check who viewed your profile • Note content ideas
Weekly routine (1-2h):
Monday • Publish your post for the week • Connection goal to add
Wednesday • Second post if 2x/week pace • Strategic comments on influential posts
Friday • Weekly review • Prepare next week's content
Monthly routine (30 min):
• Statistics analysis • Profile update if needed • Strategy adjustment
Tip: Block these slots in your calendar. Treat LinkedIn as a professional appointment, not a social network.
Useful tool: Schedule your posts with tools like Buffer or directly in LinkedIn.
Daily routine (15-20 min):
Morning (10 min) • Check your feed • Comment on 3-5 relevant posts • Reply to messages/comments
Evening (5-10 min) • Accept/send connection requests • Check who viewed your profile • Note content ideas
Weekly routine (1-2h):
Monday • Publish your post for the week • Connection goal to add
Wednesday • Second post if 2x/week pace • Strategic comments on influential posts
Friday • Weekly review • Prepare next week's content
Monthly routine (30 min):
• Statistics analysis • Profile update if needed • Strategy adjustment
Tip: Block these slots in your calendar. Treat LinkedIn as a professional appointment, not a social network.
Useful tool: Schedule your posts with tools like Buffer or directly in LinkedIn.
Conclusion
LinkedIn is a marathon, not a sprint. Results come with consistency. Start by optimizing your profile (actions 1-4), then move to activation (actions 5-7), and finally to continuous optimization (actions 8-10). In 3 months of regular routine, you'll see a significant difference in your visibility and the opportunities that come your way.